The project began with an in-depth consultation to understand Westway Real Estate’s core values, business goals, and target audience. I collaborated closely with the client to identify the brand’s key messaging and visual direction. The objective was to create a brand identity that not only stands out but also communicates reliability and expertise. By focusing on bold typefaces, clean lines, and a sophisticated color scheme, I crafted a brand that conveys a sense of growth, progress, and professionalism, setting Westway Real Estate apart in the real estate market.