The project began with a thorough understanding of GoGo Travel Group’s needs and their target audience. The initial phase involved in-depth research into the travel industry trends, analyzing competitors, and identifying key features that would enhance the user experience. I collaborated closely with the client to define the website’s objectives, which included creating a seamless booking process and showcasing the destinations in a visually appealing way. By focusing on the user journey, I aimed to design a site that is both intuitive and engaging, ensuring that users could easily find and book their ideal travel experiences.