The project began with an in-depth consultation to understand Freeman IMC’s business goals, target audience, and industry landscape. I collaborated closely with the firm’s leadership to define the key objectives for the website: to create a platform that is not only visually appealing but also highly functional and informative. The design process involved developing wireframes and prototypes that emphasized clarity, ease of navigation, and a professional aesthetic. By focusing on user experience and content strategy, I aimed to create a website that serves as a powerful tool for client acquisition and communication.