The project began with a thorough understanding of Avanti Wines’ brand values and target audience. Collaborating closely with the client, I identified the key goals for the website: to create a visually stunning and user-friendly platform that highlights the uniqueness of Avanti’s wine offerings. The design process focused on integrating the brand’s elegant identity into the website, using sophisticated typography, a rich color palette, and high-quality imagery. The objective was to create a website that not only attracts wine enthusiasts but also provides them with an enjoyable and seamless shopping experience.