The project began with an exploration of SerenGlow’s mission to promote natural beauty through skincare. I worked closely with the client to understand their vision and the values they wanted the brand to embody—purity, elegance, and tranquility. The goal was to create a visual identity that not only stands out in the crowded skincare market but also resonates with the brand’s target audience. By incorporating soothing color palettes, refined typography, and nature-inspired motifs, I developed a brand identity that embodies the essence of SerenGlow and appeals to those seeking high-quality, natural skincare products.