The project began with a comprehensive understanding of the ride-sharing market and the specific needs of Tranzio’s target users. By analyzing user behaviors and preferences, I identified key features that would enhance the app’s usability, such as real-time tracking, easy ride booking, and secure payment options. Collaborating closely with the Tranzio team, I focused on creating a design that is not only visually appealing but also highly functional. The goal was to deliver an app that users could trust for its reliability and ease of use, setting Tranzio apart in a competitive market.